Privacy Policy

This Privacy Policy explains how Pizza Luce ("we," "us," "our," or "the Company") collects, uses, discloses, and safeguards your personal information when you visit our website pizzaluces.digital, place an order, subscribe to our communications, or otherwise interact with our services. Please read this document carefully. By accessing or using our website and services, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy.

Pizza Luce is committed to protecting your privacy and handling your personal data with transparency, integrity, and in compliance with applicable United States federal and state privacy laws, including but not limited to the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and the Federal Trade Commission Act (FTC Act). If you do not agree with the terms of this Privacy Policy, please discontinue use of our website and services.

1. Who We Are

Pizza Luce is a food service company operating in the United States, offering dine-in, takeout, delivery, and catering services. Our digital presence is managed through our website at pizzaluces.digital.

For all privacy-related inquiries, you may contact us at:

2. Information We Collect

We collect various categories of personal information depending on how you interact with our website, services, and communications. Below is a detailed description of the types of data we may collect.

2.1 Personal Identification Information

When you create an account, place an order, make a reservation, or contact us, we may collect:

• Full name
• Email address
• Phone number
• Billing and delivery address
• Date of birth (if required for age verification or promotional purposes)
• Username and password (for registered accounts)

2.2 Payment and Transaction Information

When you make a purchase through our website, we collect information necessary to process your payment. This may include:

• Credit or debit card details (processed securely through third-party payment processors)
• Billing address associated with your payment method
• Transaction history and order details
• Gift card or promotional code usage

Please note that we do not directly store complete payment card numbers on our servers. Payment processing is handled by PCI-DSS compliant third-party processors.

2.3 Usage and Behavioral Data

When you visit our website, we automatically collect certain information about your interaction with our digital platform, including:

• Pages visited and time spent on each page
• Links clicked and buttons interacted with
• Search queries entered on our site
• Menu items viewed or added to cart
• Frequency and duration of visits
• Referral source (how you arrived at our site)

2.4 Device and Technical Information

We collect technical information about the device and connection you use to access our website:

• IP address
• Browser type and version
• Operating system and device type (desktop, mobile, tablet)
• Screen resolution and language settings
• Time zone
• Unique device identifiers
• Network provider information

2.5 Location Data

With your permission, we may collect precise or approximate geolocation data to help facilitate delivery services, suggest nearby Pizza Luce locations, or personalize your experience. You may disable location services through your browser or device settings at any time.

2.6 Communications and Customer Support Data

When you contact us via email, phone, or contact forms, we may collect:

• The content of your messages or inquiries
• Feedback, complaints, or suggestions you submit
• Records of previous interactions with our customer support team

2.7 Marketing and Preference Data

If you subscribe to our newsletter, loyalty program, or promotional offers, we collect:

• Your email address and marketing preferences
• Opt-in and opt-out records
• Response data from email campaigns (open rates, click-throughs)
• Dietary preferences or favorite menu items (if voluntarily provided)

2.8 Cookie and Tracking Data

We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your browsing activity. Please refer to Section 9 of this Privacy Policy for detailed information about our use of cookies.

3. How We Use Your Information

Pizza Luce uses the personal information we collect for the following purposes:

3.1 Providing and Managing Our Services

• Processing your food orders, payments, and deliveries
• Managing reservations and catering requests
• Creating and maintaining your customer account
• Sending order confirmations, receipts, and delivery updates
• Responding to customer inquiries and support requests

3.2 Personalization and User Experience

• Customizing the content and menu recommendations shown to you
• Remembering your preferences and past orders
• Providing location-based features such as delivery area confirmation
• Improving website navigation and user interface based on your behavior

3.3 Analytics and Performance Improvement

• Analyzing usage patterns to understand how our website is used
• Measuring the effectiveness of our digital content and marketing campaigns
• Identifying and resolving technical issues on our website
• Developing new features, products, and services

3.4 Marketing and Communications

• Sending promotional emails, special offers, and updates about Pizza Luce
• Administering loyalty programs, contests, and sweepstakes
• Displaying targeted advertisements on third-party platforms (where applicable)
• Conducting customer satisfaction surveys

You have the right to opt out of marketing communications at any time. Every marketing email we send includes an unsubscribe link. You may also contact us directly at [email protected] to update your communication preferences.

3.5 Legal Compliance and Safety

• Complying with applicable federal and state laws and regulations
• Responding to lawful requests from law enforcement or regulatory authorities
• Detecting, preventing, and addressing fraud, security breaches, or illegal activity
• Enforcing our Terms of Service and other applicable policies
• Protecting the rights, property, and safety of Pizza Luce, our customers, and the public

4. Legal Basis for Processing

Where required by applicable law, we process your personal information based on one or more of the following legal grounds:

5. Sharing of Your Information with Third Parties

Pizza Luce does not sell your personal information. However, we may share your data with trusted third parties under the circumstances described below.

5.1 Service Providers and Vendors

We engage reputable third-party companies and individuals to assist in operating our business and delivering services on our behalf. These service providers are authorized to use your personal data only as necessary to perform their designated functions and are contractually obligated to maintain the confidentiality and security of your information. Service providers may include:

• Payment processors (e.g., Stripe, Square, or similar providers)
• Delivery and logistics partners
• Email marketing platforms
• Cloud hosting and data storage providers
• Website analytics services (e.g., Google Analytics)
• Customer relationship management (CRM) software providers
• Fraud detection and cybersecurity services

5.2 Business Transfers

In the event of a merger, acquisition, restructuring, sale of assets, or bankruptcy, your personal information may be transferred to a successor entity as part of the business transaction. We will notify you through a prominent notice on our website or via email prior to any such transfer taking effect.

5.3 Legal and Regulatory Requirements

We may disclose your personal information when we reasonably believe such disclosure is necessary to:

• Comply with a legal obligation, court order, or government request
• Enforce our Terms of Service or other agreements
• Investigate or prevent fraud, security threats, or illegal activity
• Protect the rights and safety of Pizza Luce, our customers, or the public

5.4 Advertising and Analytics Partners

With your consent where required, we may share limited data with advertising networks and analytics partners to help us understand our audience and deliver relevant advertising. These partners may use cookies and similar technologies to collect information about your online activities across different websites. For more information on how to opt out, see Section 9.

5.5 Aggregated and Anonymized Data

We may share aggregated, anonymized, or de-identified data that cannot reasonably be used to identify you with third parties for research, marketing, analytics, or other business purposes.

6. Data Security

Pizza Luce takes the security of your personal information seriously and implements a range of technical, administrative, and physical safeguards to protect your data against unauthorized access, loss, misuse, disclosure, alteration, or destruction. These measures include:

• Encryption: All data transmitted between your browser and our website is encrypted using Secure Socket Layer (SSL) / Transport Layer Security (TLS) technology.
• Access Controls: Access to personal data is restricted to authorized employees and contractors who need the information to perform their job functions. All personnel with data access are bound by confidentiality obligations.
• Payment Security: We work exclusively with PCI-DSS compliant payment processors. We do not store full credit or debit card numbers on our systems.
• Secure Infrastructure: Our website and databases are hosted on secure, industry-standard cloud infrastructure with firewall protection and regular security monitoring.
• Regular Audits: We conduct periodic security assessments and vulnerability scans to identify and address potential risks.
• Incident Response: We maintain a data breach response plan and will notify affected individuals and relevant authorities in accordance with applicable law in the event of a breach involving your personal data.

Despite our best efforts, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials and for any activity that occurs under your account.

7. Your Privacy Rights

Depending on your state of residence and applicable law, you may have certain rights with respect to your personal information. Pizza Luce is committed to honoring these rights and providing you with meaningful control over your data.

7.1 Rights Under California Law (CCPA/CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA):

• Right to Know: You have the right to request that we disclose what personal information we have collected about you, including the categories of data, the purposes for collection, the categories of third parties with whom we share data, and specific pieces of information.
• Right to Delete: You have the right to request that we delete the personal information we have collected from you, subject to certain exceptions permitted by law.
• Right to Correct: You have the right to request that we correct inaccurate personal information we maintain about you.
• Right to Opt Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising. Pizza Luce does not sell personal information, but you may exercise this right by contacting us.
• Right to Limit Use of Sensitive Personal Information: You have the right to request that we limit our use and disclosure of your sensitive personal information to specific purposes allowed by law.
• Right to Non-Discrimination: You have the right not to receive discriminatory treatment for exercising your privacy rights. We will not deny you goods or services, charge different prices, or provide a different level of quality because you exercised your rights.

7.2 General Privacy Rights (All Users)

Regardless of your location within the United States, Pizza Luce provides all users with the following rights:

• Right to Access: You may request a copy of the personal information we hold about you.
• Right to Correction: You may request that we correct inaccurate or incomplete information in your account or records.
• Right to Deletion: You may request that we delete your personal data, subject to applicable legal obligations.
• Right to Data Portability: You may request that we provide your personal data in a structured, commonly used, and machine-readable format.
• Right to Withdraw Consent: Where we process your data based on consent, you have the right to withdraw that consent at any time without affecting the lawfulness of processing before withdrawal.
• Right to Object to Marketing: You may opt out of direct marketing communications at any time.

7.3 How to Exercise Your Rights

To exercise any of the rights described above, please submit a verifiable request to us by:

• Email: [email protected]

We will respond to your request within 45 days of receipt. If we require additional time (up to 90 days total), we will notify you of the reason and extension period. We may need to verify your identity before processing your request to protect your privacy and prevent unauthorized access.

You may also designate an authorized agent to submit requests on your behalf. Authorized agents must provide proof of authorization to act on your behalf.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, to provide our services, to comply with legal obligations, resolve disputes, and enforce our agreements. The following general retention periods apply:

When personal information is no longer required, we securely delete, anonymize, or destroy it in accordance with our internal data retention policies.

9. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies (such as web beacons, pixel tags, and local storage) to enhance your browsing experience, remember your preferences, analyze website traffic, and support our marketing efforts.

9.1 Types of Cookies We Use

• Strictly Necessary Cookies: These are essential for the website to function properly, enabling features such as shopping cart functionality, account login, and security. These cookies cannot be disabled.
• Functional Cookies: These cookies remember your preferences (such as language settings or previously viewed items) to provide a more personalized experience.
• Analytics Cookies: These cookies collect anonymized information about how visitors use our website (pages visited, time spent, errors encountered) to help us improve our services. We use tools such as Google Analytics for this purpose.
• Marketing and Advertising Cookies: These cookies track your online activity to help advertisers deliver more relevant advertising and to limit how many times you see an ad. These require your consent.

9.2 Managing Cookie Preferences

You can manage your cookie preferences through our cookie consent banner displayed on your first visit to our website. You can also adjust your browser settings to block or delete cookies. Please note that disabling certain cookies may affect the functionality of our website.

For more detailed information about the specific cookies we use, their duration, and how to control them, please refer to our full Cookie Policy available on our website.

To opt out of Google Analytics tracking, you may install the Google Analytics Opt-Out Browser Add-on.

10. Children's Privacy

Our website and services are intended for individuals who are 18 years of age or older. Pizza Luce does not knowingly collect, solicit, or process personal information from children under the age of 13, or from individuals under the age of 16 for marketing purposes, in compliance with the Children's Online Privacy Protection Act (COPPA) and applicable state laws.

If you are a parent or guardian and believe that your child under the age of 13 has provided us with personal information without your consent, please contact us immediately at [email protected]. We will promptly investigate and, if confirmed, delete such information from our records.

By using our website, you represent and warrant that you are at least 18 years of age. If you are between the ages of 13 and 17, you may only use our website under the supervision of a parent or legal guardian who agrees to be bound by this Privacy Policy.

11. International Data Transfers

Pizza Luce is based in the United States, and your personal information is primarily collected, stored, and processed in the United States. However, some of our third-party service providers may operate in or transfer data to countries outside of the United States.

If you are accessing our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country of residence. By using our services, you acknowledge and consent to this transfer.

When we transfer personal data internationally, we take appropriate steps to ensure that your information is protected in accordance with applicable law, including entering into appropriate data transfer agreements where required.

12. Third-Party Links and Services

Our website may contain links to third-party websites, social media platforms, or services that are not owned or controlled by Pizza Luce. This Privacy Policy applies only to our website and services. We are not responsible for the privacy practices of third-party websites and encourage you to review the privacy policies of any third-party sites you visit.

We may integrate third-party services such as social media plugins (e.g., Facebook, Instagram, Twitter), online ordering platforms, or delivery partner apps. These integrations may allow third parties to collect information about you in accordance with their own privacy policies.

13. Do Not Track Signals

Some web browsers have a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activities tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals. Our website does not currently alter its data collection and use practices in response to DNT signals. However, you can control cookie usage through our cookie management tool as described in Section 9.

14. Your California Privacy Rights — Additional Disclosures

In accordance with the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), the following additional disclosures apply to California residents:

14.1 Categories of Personal Information Collected in the Past 12 Months

14.2 Shine the Light Law

California Civil Code Section 1798.83, known as the "Shine the Light" law, permits California residents to request information about our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us at [email protected].

15. How to File a Privacy Complaint

If you have concerns about how we handle your personal information, we encourage you to contact us first so we can address your concerns directly.

Contact us at: [email protected]

If you are not satisfied with our response, or if you believe we are processing your personal data in violation of applicable law, you have the right to file a complaint with the appropriate regulatory authority:

15.1 Federal Trade Commission (FTC)

The Federal Trade Commission (FTC) enforces consumer protection laws including privacy and data security requirements. You may file a complaint with the FTC at:

• Website: www.ftc.gov/complaint
• Phone: 1-877-382-4357
• Address: Federal Trade Commission, 600 Pennsylvania Avenue, NW, Washington, DC 20580

15.2 California Privacy Protection Agency (CPPA)

California residents may file complaints with the California Privacy Protection Agency, which has authority to enforce the CCPA/CPRA:

• Website: cppa.ca.gov
• Email: [email protected]

15.3 State Attorneys General

Residents of other U.S. states may also contact their respective State Attorney General's office to file privacy-related complaints. Contact information for State Attorneys General can typically be found on your state government's official website.

16. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, technologies, legal requirements, or other operational factors. When we make material changes to this Privacy Policy, we will:

• Update the "Last Updated" date at the top of this page
• Post a prominent notice on our website notifying you of the change
• Where required by law, notify you directly via email

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our website and services after any changes to this Privacy Policy constitutes your acceptance of the updated terms.

17. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to reach out to us. We are committed to addressing your inquiries promptly and transparently.

We will respond to all privacy-related inquiries within 45 business days. For urgent matters related to data breaches or unauthorized access to your account, please mark your email as urgent in the subject line.